Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

NetLine

OCTOBER 12, 2018

With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be a bit confusing for marketers to stay on top of who’s who (and what’s what). As 2018 winds to a close, 2019 will surely bring more logos to the table.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Thankfully, marketing automation tools are focussing on integrations which give the whole organization better visibility over lead and customer data, and allow all departments to make better decisions. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

ClickZ

JULY 31, 2019

Percolate : The rising demand for more personalized , relevant content over the past 15 years has been increasing marketing complexity and straining marketing’s capacity throughout the supply chain. In recent years, marketers have dealt with growing marketing complexity by procuring point technologies to address specific challenges.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Valasys

AUGUST 9, 2019

The Panda Update applied on February 24, 2011 (to thoroughly do away with the plagiarisms or irrelevant pieces of content, keyword stuffing & spams). The Penguin update implemented on April 24, 2012 (to get rid of the down-rank websites with manipulative, irrelevant or spammy links in real-time).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Martech

FEBRUARY 11, 2022

Marketers rely on customer data to make their marketing engines run, and this is even more important when it comes to personalization. Collecting first-party consumer data with tools like customer data platforms (CDPs) can help marketers learn what their audience demands and develop solutions to fulfill those needs.

Work Management 121

Work Management Personalization Marketing Management Marketing AI 121