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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Thankfully, marketing automation tools are focussing on integrations which give the whole organization better visibility over lead and customer data, and allow all departments to make better decisions. .