Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

JULY 3, 2020

This is particularly useful when it comes to account-based marketing (ABM). As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? How do you measure the effectiveness of your data?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

AUGUST 29, 2023

Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” LinkedIn: KristaSeiden (12.8K LinkedIn: Himanshu Sharma (36K followers) X/Twitter: @analyticsnerd (5.5K

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

Rev

OCTOBER 13, 2018

Marketing Technology) landscape. Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. This change means measuring engagement across an account, not just the conversion of one prospect. There were 150 then. That’s not a typo.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. Create New Audiences.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Biznology

DECEMBER 29, 2017

But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation. In 2017, he counted 5,381 solutions, up 40% from the year prior. This is nuts — and ripe for consolidation. AI gets real.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

NetLine

DECEMBER 27, 2023

Key components of a martech stack that can effectively leverage intent data Let’s face it, when it comes to marketing technology, there’s an awful lot out there to choose from. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Engagio

OCTOBER 20, 2021

Vik joined Salesforce in 2011 and is currently looking after M&A GTM Integration. We must have input from the alignment of sales and product marketing. . The post Sales Enablement Simplified appeared first on Account-Based Marketing – Demandbase. Contact Vik Mediratta. Episode summary.

Marketing Analytics Tools 71

Marketing Analytics Tools Cross-Selling DemandBase Curation 71

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Account-based marketing (ABM) is another emerging trend for A/E/C firms that brings a laser- targeted, client-specific approach to marketing and business development.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

ClearVoice

JANUARY 26, 2021

As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. But that doesn’t mean they’re the type that engages with marketing through social media. Social media fatigue. You’re not social savvy. Don’t worry if you can’t keep up with every flavor of the week.

Social Media 116

Social Media Paid Content Training Media 116

DealSignal

MARCH 25, 2019

The number of companies on Scott Brinker’s “ Martech 5000 ” landscape graphic increased 27% between 2017 and 2018 and now comprises over 6800 companies – more than the 2011-2016 landscapes combined! This ABM case study details the process we followed. The soon-to-be released 2019 landscape will likely show similar growth.

Bombora 73

Bombora Enterprise Management Case Studies Case Study 73

Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

DealSignal

MARCH 26, 2019

The number of companies on Scott Brinker’s “ Martech 5000 ” landscape graphic increased 27% between 2017 and 2018 and now comprises over 6800 companies – more than the 2011-2016 landscapes combined! This ABM case study details the process we followed. The soon-to-be released 2019 landscape will likely show similar growth.

Bombora 40

Bombora Enterprise Management Case Studies Case Study 40

SnapApp

JULY 26, 2018

This free tool can be one of the most powerful sources of information for driving content development, campaign decisions, ABM initiatives, lead nurturing, and more. From CRMs to marketing automation systems to analytics software, you have a wide variety of powerful tools to choose from. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

NetLine

OCTOBER 12, 2018

With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be a bit confusing for marketers to stay on top of who’s who (and what’s what). As 2018 winds to a close, 2019 will surely bring more logos to the table.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Engagio

JUNE 26, 2017

Up to 17 people influence the typical enterprise purchase (up from 10 in 2011), according to IDG. In every complex business-to-business deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, the procurement department and so on. Each of these people has different motivations and pain points.

Tips 59

Tips Advertising Benchmark Trade Show CAN-SPAM 59

Content Standard

FEBRUARY 12, 2019

That technology has long-existed—heck, back in 2011, Volkswagen created an app to highlight new features by helping users test drive a car using a map in a print ad. But the biggest reason to combine digital and physical marketing? .” But the key thing with all of this is to integrate and ensure your brand cohesion.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

KoMarketing Associates

JANUARY 18, 2018

The marketing technology landscape has increased significantly over the past seven years, as evidenced by Scott Brinker’s annual breakdown of martech solutions. What started as an infographic of 150 companies in 2011 has ballooned into a list of more than 5,000 martech solutions and is now dubbed a “supergraphic.”

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Content4Demand

JANUARY 18, 2019

In addition to working in Marketo, some of the more experienced employees from the inside talked about using tools like DiscoverOrg and InsideView to perform TAM analysis for clients, as well as helping with named account mapping strategy to support ABM initiatives.

Top of Funnel 50

Top of Funnel Cold Calling Marketo Business 50

Full Circle Insights

NOVEMBER 29, 2021

The first iteration of account-based marketing (ABM) gained traction around the mid-2010s. Marketers adopted it as a way to move from general campaigns toward a targeted outreach strategy to get the company’s message in front of the right people. In ABM 2.0, In ABM 2.0, Marketers will look to ABM 2.0

Ideal Customer Profiles 105

Ideal Customer Profiles Account Based Marketing Full Circle Insights ABM 105

B2B Marketing Directions

OCTOBER 29, 2017

In an earlier post, I explained why most companies should look first to existing customers when selecting ABM accounts. These customers merit the special attention that ABM provides. And second, companies have (or should have) rich "intelligence" regarding existing customers that can fuel effective ABM programs.

Account Based Marketing 40

Account Based Marketing ABM Work Management Marketing Management 40

ClickZ

JANUARY 29, 2020

I first joined Acquia in 2008, leaving in 2011 to run a non profit. To help do this, we are using our own personalization engine, Acquia Lift, in conjunction with account-based marketing. I’m one of Acquia’s boomerang stories — I just couldn’t stay away! I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Valasys

SEPTEMBER 4, 2019

BackType: This marketing intelligence platform helps brands & agencies understand the business impact of social media. It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. PANEL DISCUSSION. if one has any queries about the event.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Heinz Marketing

JUNE 4, 2018

Once is, and I’ve always said this, kind of saw this start back in 2011. So there’s this constant alignment as I call it or continuous alignment where it’s we go a week synchronizing and touching base and meeting about what’s happening, and then the other thing, right? Big part of outbound.

Sales Management 50

Sales Management Top of Funnel Enterprise Management Work Management 50

LeanData

APRIL 21, 2016

The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by Matthew Dixon and Brent Adamson , has become a modern sales playbook. We need to understand how they interact and what conflicts they might have with one another that get in the way of making a decision.”.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

LeanData

APRIL 21, 2016

The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by Matthew Dixon and Brent Adamson , has become a modern sales playbook. We need to understand how they interact and what conflicts they might have with one another that get in the way of making a decision.”.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

LeanData

APRIL 21, 2016

The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by Matthew Dixon and Brent Adamson , has become a modern sales playbook. We need to understand how they interact and what conflicts they might have with one another that get in the way of making a decision.”.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

Zoominfo

DECEMBER 20, 2019

How to [set up an ABM strategy ]” … or whatever the content is. This worked for a hot minute in 2011. “Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” Not selling. How to Survive Your Next Overnight Flight”. This example from Opt-in Monster also teases with a little mystery.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

KoMarketing Associates

MAY 7, 2019

And it will continue to reshape them – more and more marketers are upgrading their lead qualification strategies. Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales. This may be why (in part) Account-Based Marketing works so well… the idea of the buying committee is central to ABM.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

MAY 7, 2019

And it will continue to reshape them – more and more marketers are upgrading their lead qualification strategies. Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales. This may be why (in part) Account-Based Marketing works so well… the idea of the buying committee is central to ABM.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

Zoominfo

DECEMBER 20, 2019

How to [set up an ABM strategy]” … or whatever the content is. This worked for a hot minute in 2011. How-to content “Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” Not selling. How to Survive Your Next Overnight Flight”. Use personal “power words.” Save the drama for your mama.

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Thankfully, marketing automation tools are focussing on integrations which give the whole organization better visibility over lead and customer data, and allow all departments to make better decisions. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

6sense

JANUARY 26, 2022

I started putting some feelers out and found a great company back in 2011, took a massive career shift at that time, and started my career of technology sales as a BDR. What are the benefits of being a BDR at an ABM company? I kept my job for four years because I was a super cheap employee, and I wasn’t horrible at my job.

Account Based Marketing 62

Account Based Marketing ABM Impressions Intent 62

Engagio

FEBRUARY 25, 2021

The B2B marketing technology landscape has grown over 5000% in the past decade. Just take one look at the Marketing Technology Landscape infographic (from chiefmartec.com) for a visual perspective. In 2011, there were roughly 150 tech solutions, and by 2020 there were 8000.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Heinz Marketing

DECEMBER 13, 2017

It’s easy to get lost in the vast array of tech options at marketers’ fingertips these days. According to chiefmartech.com , almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 back in 2011. 4 Martech Categories to Drive ABM Success. Check it out!

B2B Marketing 54

B2B Marketing Allocation Enterprise Management Planning 54

Content Standard

SEPTEMBER 28, 2017

To do that in 2018, you need to adjust your marketing budget, reallocate your resources, and invest in your company’s brand. I’m sure you currently allocate resources to branding, branded event giveaways, branded door-openers for your ABM campaigns, and more.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Allocation Planning 82