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5 Search and Social Trends for 2011

Convince & Convert

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Organizations Need to Better Understand Demand and Fulfillment Funnels. Social marketing fulfills demand. Organizations Will Become Publishers.

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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

Others seek to fulfill a social mission, such as hiring people who face barriers to employment. Year founded: 2010, with the specific Tech Dump brand founded in 2011. While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. The Company.

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7 Ways Marketers Can Get Creative With Compliance

Contently

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. So before we get to the keys of compliance, let’s talk a little bit about death. Trust me.).

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Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. “Shopping and shipping” formed a fabulous team in 2011.

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

Although Salesforce CEO Mark Benioff clearly has a more messianic vision than that, fulfilling the grander vision isn’t really necessary from a business standpoint. “Social enterprise” offers a nice theme to make this possible by attracting application developers. All of which brings us back to B2B marketing automation.

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DMA Webinar: Top 10 Tips for Lead Nurturing Success

The Point

along with specific, practical tips and ideas on email frequency, segmentation, offer strategy, fulfillment, and creative execution, all illustrated by real-life B2B campaigns. Wednesday, December 7, 2011. . • how to integrate social media into your lead nurturing strategy …. Top 10 Tips for Lead Nurturing Success.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

I profiled them in a February 2011 post.) More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge. Fulfilling this somewhat limited vision will take a lot of resources. The acquisition is significant on several levels.