Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

NOVEMBER 12, 2014

I started publishing on Slideshare in July of 2010. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. And no business is too small to succeed if it has innovative products and a strong focus on customers. Dr. Fou is a content machine.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Online Marketing Institute

NOVEMBER 10, 2010

Good content works in so many ways (directly and indirectly through viral sharing) that make the time and thought investment well worth it. Andrew I would also add lack of storytelling and persuasion, lack of architecturally sound experiences that drive customer engagement, demand and conversions.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Contently

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad.

Thought Leadership 167

Thought Leadership Ad Building Brand Identity Branding 167

Single Grain

FEBRUARY 17, 2020

In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

SnapApp

MAY 19, 2017

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . We believe the answer is visual storytelling. . We’ll kick off by explaining what visual storytelling is and what it can do for your brand.

Storytelling 66

Storytelling Budget Programs Interactive Marketing User-Generated Content 66