The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Hubspot

JANUARY 4, 2013

This means that marketers who rely on email to generate leads and sales need to construct email marketing programs that provide value, not spam, to their email lists. In fact, according to the Huffington Post , the number of filed robocall complaints has climbed from about 65,000 in October 2010 to more than 212,000 this April.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Litmus

SEPTEMBER 25, 2023

We had a blast learning from @emailjay_ , @jainamistry , @hannahjtiner , and Abigail Sims this afternoon. In a world where “60-70% of an employee’s time could be automated,” how does the dedicated marketer provide real value to a team? What secrets did they learn? You’ll have to find someone who attended and ask them.

Marketing AI 102

Marketing AI VALS Top of Funnel Work Management 102