The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? New TCO Calculator: EMC SMB Virtual Solutions Advi. Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MAY 6, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Budget Time: Getting YES from a frugal CFO CIOs are from Mars, CFOs are from Venus Predictions for 2006: What should an SMB IT Execut. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

OCTOBER 14, 2019

What Amazon’s Marketing Strategy Can Teach SMB Owners. It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete. Related Content: . Easy Social Sharing.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 16, 2010

April 2009 Sales Enablement: Measuring its Impact. New TCO Calculator: EMC SMB Virtual Solutions Advi. Organizations with a focus on measurement are more able to meet changing customer challenges, grow sales enablement programs, and as a result drive better sales efficiency and effectiveness. SiriusDecisions Perspectives.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40