markempa

SEPTEMBER 30, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What we try to spend time on in this call is "space" shared between marketing and sales.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 14, 2010

Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Then we nudge them, whenever something interesting happens. That means: a.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100