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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

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Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. billion emails sent. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. United States License.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. Click on the images for larger version.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized.