Customer Experience Matrix
SEPTEMBER 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%
Online Marketing Institute
NOVEMBER 4, 2010
We had real problems with lead quality.” “We People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want?
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Industrial Marketing Today
JULY 9, 2010
The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.
Customer Experience Matrix
FEBRUARY 4, 2009
Pardot : another pretty powerful product; see my blog review from December 2008. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living. OfficeAutoPilot : this is the current incarnation of what used to be Moonray.
Buzz Marketing for Technology
JUNE 27, 2008
APQC knowledge management km best practices. By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. KM Overview. Case Studies. Search. -->. Comments (0).
Customer Experience Matrix
APRIL 5, 2009
and downloadable collateral such as white papers and brochures. This might replace a separate digital asset management system for clients who don't need approval workflows or fine-grained user rights management. True Influence was released in late 2008 and currently has about fifteen clients.
Ambal's Amusings
OCTOBER 15, 2009
Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee.
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