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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. . –

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Copyright © 2010 Tiecas, Inc. The old ways of pushing out content is no longer effective. Content Marketing’s slogan is – “Don’t pitch.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Copyright © 2010 Tiecas, Inc. Resources

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Re-route - Find new and interesting ways to use and distribute your content. Copyright © 2010 Tiecas, Inc. For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? If a video you used in a blog post relates, pull it through to the landing page for that content.

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NEASC Best Practices for Electronically Offered Online Degree and Cert. Programs - Delhi Computer Information Systems (CIS) - Confluence

Buzz Marketing for Technology

> Online Education. > Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Commission on Institutions of Higher Education. Dashboard. > > Delhi Computer Information Systems (CIS). > > CIS Home. > > Services. > Delhi Computer Information Systems (CIS).

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

2, June 2008. distributing such materials. use in higher education. Educational Use of Wikis. widespread acceptance of wikis in educational. widespread acceptance of wikis in educational. capture version changes, allow for distributed administration, and persist ? Search JOLT. Mark Frydenberg.

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