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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself.

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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. I’m being arbitrary but let's date it from 1998 to 2007. Date it from 1985 to 1997.

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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). April 2008. March 2008.

RSS 100
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Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. It not only analyzes meta tags, but also uses the same spider technology as search engines spiders to give you an overall rating of on-page SEO efforts.

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Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

When is including a meta description tag important (and when isn't it)? How does Google view search quality, from the inside? Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search.

SEO 20
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Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here? Smashing Magazine provides an extended collection.