Mon.May 09, 2011

A Tale of Two Websites: Good/Bad Content

Writing on the Web

How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.

Digg 36

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more

Trending Sources

The Hidden Message from SiriusDecisions: Serve Your Audience

Digital B2B Marketing

SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse. Underlying the content I saw a common thread: sales and marketing needs to serve prospective customers.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Content Needs a King in Marketing. Content Needs a King. I know I don't have to argue the value of content to readers of this blog. If you are even remotely interested in marketing it is clear that the more the web has transformed the

RSS 34

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Don't Ignore B2B Marketing Triggers

MLT Creative

I have never been one to suffer from allergies, and to be honest I always thought people were being unnecessarily dramatic when they would complain about how bad they are. Well, karma decided to come around and bless me with a wonderful cough this spring. Seriously, it’s horrible.

B2B 1

5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns

Fathom

With much recent attention and advancement from Google, the Adwords Display Network is becoming a must-use piece of the pay-per-click advertising puzzle. As the amount of pre-purchase online research continues to increase and grow more competitive, it is becoming more … Continue reading → The post 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns appeared first on Fathom. Conversion Optimization Paid Advertising/SEM/Display