Mon.May 09, 2011

Connecting Social Media Marketing with Buyer Behavior

grow - Practical Marketing Solutions

In 2010 The Base One Agency of London sponsored some of the most important research I’ve seen in our field. And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.

Trending Sources

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more

The Hidden Message from SiriusDecisions: Serve Your Audience

Digital B2B Marketing

SiriusDecisions’ B2B Sales and Marketing: Forging a New Alliance was an impressive event last week, and I was glad to have the opportunity to attend. Between companies sharing their own cases on sales and marketing alignment and the planning frameworks, examples and data from SiriusDecisions analysts, it was a three day information firehouse. Underlying the content I saw a common thread: sales and marketing needs to serve prospective customers.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Do online shoppers still care about brands?


Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites.

Leverage Partnerships to Find New B2B Sales Leads

Great B2B Marketing

Partner marketing programs can be one of your best sources for new sales leads, for the following reasons: Partners open up access to totally new markets. Partner recommendations can give you a leg-up in credibility, especially if you are dealing with their existing customers (quality of exposure). Depending on how well known the partner is, such programs can give you much broader outreach to the marketplace (quantity of exposure).

Don't Ignore B2B Marketing Triggers

MLT Creative

I have never been one to suffer from allergies, and to be honest I always thought people were being unnecessarily dramatic when they would complain about how bad they are. Well, karma decided to come around and bless me with a wonderful cough this spring. Seriously, it’s horrible.

5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns


With much recent attention and advancement from Google, the Adwords Display Network is becoming a must-use piece of the pay-per-click advertising puzzle. As the amount of pre-purchase online research continues to increase and grow more competitive, it is becoming more … Continue reading → The post 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns appeared first on Fathom. Conversion Optimization Paid Advertising/SEM/Display

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.