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Valasys
JULY 26, 2019
This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).
The ROI Guy
DECEMBER 6, 2010
Better content targeting and personalization is required for 2011 to end “carpet bombing&# B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. Powered by Blogger.
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The ROI Guy
OCTOBER 22, 2010
According to Harte-Hanks, “The key for marketers and sales people, of course, is to stake out a strong position early in the process, maximize influence through effective targeting and message delivery, and make an impact on the decision-makers before it is too late.&# Powered by Blogger.
The ROI Guy
FEBRUARY 4, 2009
► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Powered by Blogger.
The ROI Guy
NOVEMBER 4, 2010
According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. . Powered by Blogger.
The ROI Guy
SEPTEMBER 28, 2010
Research from MarketingSherpa and KnowledgeStorm, shows that targeted content is more effective, viewed by buyers as more valuable in the decision making process when customized for Industry (82% more effective), Role/job function (67%), Company size (49%), and Geography (29%). Powered by Blogger.
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