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How Hewlett Packard Enterprise Personalizes Their Website Experience

Bound360

Thanks for having me. Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. LISTEN TO EPISODE. James Carbary: Welcome back to the B2B Growth show. We are here today with Bill Mitchell. Bill, how you doing today? Bill Mitchell: I’m doing great, James.

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Marketer of the Month Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Outgrow

He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. Thanks for joining us Ross. Ross Simmonds : Thanks for having me doc! You get three passes in case you don’t want to answer the question. Welcome to the Marketer Of The Month blog! . Looking forward to it. .

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. You know that.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. You know that.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

We’re still in the middle of the data collection and validation phase of this multi-month project. There’s a whole team on it — thank you Blue Green.). But give or take a few thousand companies in either direction, the size doesn’t really matter. “Is it expanding or consolidating ?”