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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

By WOWing them, you get WOM (Word-of-Mouth). Getting customer feedback is the oxygen that keeps startups and small businesses alive. Always go the extra mile to keep your customers happy and wait for it to pay off over time since happy customers often become loyal! It’s as simple as that!

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. " Read my post on defending thought leadeship.

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How Size Matters in the Social Media ROI Debate

Convince & Convert

To make matters worse, mid-sized brands often have far less WOM reach, and a shallower pool of historical goodwill upon which to draw, so social media marketing has to be that much more imaginative and more targeted to deliver the virtuous circle that bigger brands might experience. And you can be sure the CMO wants no part of that.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

.” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Earned media partially relies on WoM to spread awareness. interviews, and press coverage. Builds Credibility.