Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

JULY 31, 2015

The first level targeting matrix is industry code (SIC or NAICS) and company size. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research. This is particularly true when returning from trade shows with a large number of booth visitors.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. But, in fact, there are also silos within silos.

Trends 80

Trends B2B SIC Telemarketing 80