Remove game-theory vertical
article thumbnail

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” ” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.”

SEM 100
article thumbnail

Writing About Products: Sell Experiences That Persuade Buyers to Add to Cart

ClearVoice

As your client steps you through the onboarding process, you’re likely to hear about their product marketing content plan. This essential roadmap in their overall marketing initiatives details the exact type of content they will produce. Sales pages. During the pandemic, I’ve upped my snacking game to pro-level.