Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Martech
FEBRUARY 8, 2024
While this approach can generate traffic, it often fails to convert them into leads and sales. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. It works great when someone googles a TOFU keyword and then downloads your lead magnet. In the future, we also plan to move into TOFU content.
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