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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 Esp with high consideration set products and long sales cycle, it makes it difficult to track. Esp with high consideration set products and long sales cycle, it makes it difficult to track. You can leave a response , or trackback from your own site.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. I am forwarding your post to our VP of Sales & Marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Achinta offers his industrial clients marketing for engineers by an engineer. {

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

  If you are more of a high ticket, longer sales cycle type of sell, then quality pays off.    There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.  They subscribe to RSS feeds.  They Google topics of interest.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Whether they come from form fills, landing pages, rss subscriptions, webinar registrations or downloads, these are now regarded as some of the most qualified and actionable kinds of leads that can be generated. I can updated my visitors easy hourly or daily with my stats page. And if you did, what would you do next?&#