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ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. Everybody wins!

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here’s ReachForce. That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases. Plus you can research trigger events with Google. Be honest with the prospect.

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Data Collection is Critical for Lead Generation

PureB2B

According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. To do that, you need to provide them with information to help them convince their purchasing manager to close the deal. Use big data and analysis to enhance buyer engagement.

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Data Collection is Critical for Lead Generation

PureB2B

According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. To do that, you need to provide them with information to help them convince their purchasing manager to close the deal. Use big data and analysis to enhance buyer engagement.

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Why Sales Needs Social Media Engagement Insight

Oktopost

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. Digital transformation has caused a fundamental change in the way that buyers like to research and make purchases.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. Think about it – if your prospects are in the decision stage that means they’ve finished their research, so now is the time to know how to convert them towards your solution.

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Scaling every stage of your ABM Program with Insight

Business Brainz

According to Gartner, “The typical buying group for a complex B2B solution involves six to 10 decision-makers‚ each armed with four or five pieces of information they’ve gathered independently and must de-conflict with the group”. Because of this, the need to align sales and marketing is even more.