B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
237 posts from The Drama 2.0
Online Marketing Institute
NOVEMBER 2, 2010
237 posts from The Drama 2.0
Directive Agency
JULY 26, 2016
– Upfront Risk Assessment: The agency should tell you the risk in each tactic/strategy they propose. Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. Once you start receiving proposals back, here’s what I would look at: Transparency.
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