Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
Cintell
FEBRUARY 10, 2016
” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Various clients have seen results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.
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