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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Various clients have seen results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.

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Why You Missed Your Sales Quota Last Quarter

Zoominfo

How long is your average sales cycle? If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. The message was sent to 400 CIOs, received 37 responses, and turned three of those into new clients. Is it any wonder your response rate is low?

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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. The end goal is that your leads become motivated to make purchases. Making even the smallest purchase. How important is it? But how do you nurture your leads? .

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Why You Missed Your Sales Quota Last Quarter

Zoominfo

How long is your average sales cycle ? If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. The message was sent to 400 CIOs , received 37 responses, and turned three of those into new clients. Is it any wonder your response rate is low?

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales.

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Marketing Automation: It’s Time You Got On Board

PureB2B

On the part of the modern consumer, technology has provided multiple options for them to avail of services or products. Improved lead management and nurturing. Increased efficiency and productivity. Marketing and sales alignment. Better customer relationship management. increase in sales productivity and a 12.2%

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Marketing Automation: It’s Time You Got On Board

PureB2B

On the part of the modern consumer, technology has provided multiple options for them to avail of services or products. Improved lead management and nurturing. Increased efficiency and productivity. Marketing and sales alignment. Better customer relationship management. increase in sales productivity and a 12.2%