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Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups

Content Standard

Internal subject matter experts (SMEs). Social, email, and PR teams. Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Internal SME support lets you tap into the authentic voices of leaders in a given topic.

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Creating A B2G PR Program That Taps Into Government Digital Transformation

Bluetext

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

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Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

Whilst celebrities are getting a very good deal with endorsing products, this doesn’t always guarantee more sales and ROI for the brand- which is the core aim. ARE CELEBRITY ENDORSEMENTS THE WAY FORWARD? She has 10 million followers, but are they the candle buying sort?”.

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14 Things I Think I Think About Social Media

Convince & Convert

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important. Im Jay Baer.

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Social Media Strategy? Think Like a Reporter

Webbiquity

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. What are your goals?