WriteSpark

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

their personal and corporate standards of professionalism and. She can be reached though her LinkedIn profile. A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects.

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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. Of course, when you search for the profile keyword "technical copywriter" on LinkedIn, the result is a long list of potential candidates. You''ve searched on LinkedIn and Google.

Trending Sources

Good Writers: You Can Never Know Too Many

WriteSpark

The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great!

Who Are Your Thought Leaders, Really?

WriteSpark

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah?

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. These combined perspective resulted in an emphasis on profiling the individual buyer. Marketing since has turned to buyer profiling to do so.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

So the question is: can we be distinct people or personalities on different social sites? Is there any real separation in our business and our personal profiles no matter where we are and what we do? I hope you’ll share yours as well… Work is Personal.

Does Profile Management Require Predictive Scoring?

Infer

This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. Profile Builder (PB). Profiles. Profile Management (PMP). Profile Builder.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. customer profiles. Be sure you''re getting the personalization features you need.

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Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

Modern Marketing

But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Address them personally and specifically. Imagine the surprise and intrigue on that person in the crowd if you start with “Hey, Joe Smith, I understand you are having some issues with…” Yes, it’s still interruptive.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. An inaccurate profile. An incomplete profile.

Infer Extends Profile Management to the Oracle Marketing Cloud

Infer

Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Easily hyper-target your database in order to deliver personalized follow up based on specific behaviors and engagement.

How Can We Blend All of Our Customer Data into Actionable Profiles?

Infer

This is the third post in our profile management blog series. Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows.

The Anatomy of a Perfect Instagram Profile

Hubspot

And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). The first opportunity you’ll have to make a good impression is through your profile photo. A Professional Profile Photo (Headshot).

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. Twitter Profile : @Cisco. Twitter Profile: @Forrester. Twitter Profile: @Adobe. Calls to action are something the Adobe profile excels at.

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile.

Build a page and profile for absolutely everything

Biznology

If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. The post Build a page and profile for absolutely everything appeared first on Biznology.

The Anatomy of a 5-Star Twitter Profile

Hubspot

They couldn''t easily find my profile if they were looking for it, and once they got there, they had no reason to actually follow me. So much for building a personal brand. We''ll show you the most important things to optimize in your profile and give you tips on making that happen.

10 Overused Words to Remove From Your LinkedIn Profile

Hubspot

Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand.

These 7 Brands Take Personalized Marketing to a New Level

Hubspot

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples.

Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

Marketers now know and understand that effective email marketing is targeted and personal. And that’s where web personalization comes in. What Is Web Personalization? The Benefits of Web Personalization. Targeting and Personalization b2b Consumer

How to Optimize Your LinkedIn Profile for Social Selling

Hubspot

For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important.

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]

Hubspot

Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. What makes a LinkedIn profile stand out?

Save the Data: How to Marry Your Figures With Your Customer Profile

Modern Marketing

The eventual goal is to create a complete (or near complete) and consistent customer profile, holding all the information available to you about where and how that person has interacted with your brand. The data revolution is both a blessing and a challenge for the Modern Marketer.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge.

Change Your LinkedIn Profile From A Resume To A Reputation Destination

Marketing Insider Group

What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. 10 Questions To Do Your Own Linked Profile Audit.

How High-Profile Professionals Stay Calm Under Pressure

Hubspot

Here''s how a few high profile professionals, including some of HubSpot''s executive team, keep cool under high pressure. I think it creates a level of urgency and helps us focus on what the most important goal might be in that or any particular situation -- whether business or personal. "I

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. You already have a profile, I am sure.

Visible Expert Profile: Jay Baer

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Jay Baer, a Visible Expert for digital marketing.

8 Personalization Tactics That Are Turning Off Your Buyers

Hubspot

After many years of email personalization, there are still ways to perfect your message and delivery to boost your click-through rate. But how personal is too personal? 1) Getting too personal. The amount of personalization should be based on the customer relationship.

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies. Put the Person Back in Salesperson. So, how can you get started with personal video today?

The Perils of Corporate-Personal Twitter Names

B2B Memes

Tweet under a personal name, like @johnbethune. Tweet under a hybrid name that combines personal and corporate brands, like @BBCLauraK. The second might seem so clearly personal that, as Callow says, “there is no way a brand could seek to claim ownership of such a profile.”.

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

Modern Marketing

As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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How I Easily Got 25% More Views on My LinkedIn Profile

Hubspot

LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., Job description, Skills) that drive profile traffic. Quickly I discovered that there were three “clogged paths” to my profile.

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Why Now Is The Time To Build Your Personal Brand

Marketing Insider Group

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. And I’ll offer tips on how to get there… Foundations of The Personal Brand. I had never spoken in public about personal branding.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. One example of such a data profile could be a “weekend shopper” persona.