markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. It is an outcome of a brand’s public relations and branding, and customer experience efforts. Product Reviews. Organic and Direct Traffic.

Practices 43

Practices Examples WOM Media 43

Sword and the Script | B2B

FEBRUARY 8, 2022

From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. That’s according to a survey of 625 U.S.-based

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128