markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Learn More: Your MarTech Strategy Requires Earned Media Management.

Practices 43

Practices Examples WOM Media 43

Sword and the Script | B2B

FEBRUARY 8, 2022

One of the ironies I see in the survey results is that while buyers rely on word-of-mouth (WOM) – and websites and social media rank at the bottom – solid and honest content on owned and paid channels are a proven way to drive WOM. Most buyers of B2B technology don’t believe vendors are completely honest.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. In some cases these are members of the media.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128