KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. From One Engineer to Another® blogs from Indium Corporation. I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

NOVEMBER 4, 2015

Create a communications calendar that includes your blog, email newsletter and social networks. Mix it up with blog posts, Facebook images, podcasts, Tweets, email copy, photos, videos, infographics, etc. Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so.

P2P 28

P2P Promotion Peer-to-peer Campaigns 28

Buzz Marketing for Technology

JUNE 27, 2008

subject matter experts, network coordinators and newsletter editors) to use personal shared workspaces (see above) to post and archive their content as part of their Public folder. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. allowing blogs and other online platforms to sift through data and personalize it to each user’s preferences. social network websites. 4) Blockchain. in Real Life.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Directive Agency

JUNE 18, 2019

Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. And I think LinkedIn, if you look at the trajectory of what they’ve done over the past few years, they’ve gone from this hated red-headed stepchild of a social network to being this incredibly active place.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40