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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 110
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Post Performance Report: Brands transforming social customer care

Sprout Social

Being engaged on social is vital to protecting their brand and retaining customers. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. PNC Bank’s customer care on social stands out in the crowded financial services industry. The opposite is true.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. Ever wish you could read minds and understand what users really think about your website or app? This article was months in the making. It’s unlike anything else you may find online. What Are Heatmaps?

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer.