Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

WOMM 161

WOMM Brand Identity Branding WOM 161

Tony Zambito

APRIL 12, 2011

  Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging. .  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Inbox Insight

NOVEMBER 13, 2018

This is according to a study by the American Marketing Association. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. The Content Challenge. The internet is crowded with free content.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Onalytica B2B

APRIL 27, 2017

Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising. Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. INFLUENCER MARKETING: THE PROS . Influencer marketing drives sales. Influencer marketing has better ROI.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Hubspot

MARCH 10, 2016

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. We hope you can bookmark this post and come back to it whenever you need to. Download our free guide here to learn about the fundamentals of inbound marketing. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28