journeys 
Outreach
AUGUST 24, 2021
Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Click-through rate.
Vidyard
NOVEMBER 6, 2018
This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!
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Vidyard
NOVEMBER 6, 2018
This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!
Martech
JANUARY 25, 2022
These solutions are designed to help sales and service agents communicate with customers more effectively. CRM platforms track user activity across many online channels and seek to guide them through your sales funnel. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. We’ll cover: The benefits of CRM.
Vidyard
NOVEMBER 6, 2018
This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!
Vidyard
NOVEMBER 6, 2018
This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!
Marketing Insider Group
JANUARY 9, 2024
67 percent of B2B marketers saw around 10 percent increase in sales opportunities; 15 percent of these opportunities are increases of at least 30 percent. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. Build a Buyer’s Journey Map Marketing can take you on a long hike.
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