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PayPal’s new ad business could be good news for financial marketing

illumin

This division will develop fresh ad formats, building on PayPal’s first ad product, Advanced Offers. He also led the product strategy for Amazon’s advertising business and was the former CEO of Sizmek, one of the largest independent global advertising platforms.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Many facets of business and communication could be affected by blockchain, but much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Now, shoppers on our website are represented as avatars in a mock-up of a store. If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Now, shoppers on our website are represented as avatars in a mock-up of a store. If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. You can read more insights on enterprise customer engagement software and strategies in our post below.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Great news, right!?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. You can read more insights on enterprise customer engagement software and strategies in our post below.