Convert

NOVEMBER 19, 2020

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block.

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. It creates profiles for each individual visitor, taking into account the activity on your website, email, social, paid media, sales, technical support, help desk, and video, as well as engagement with your product. A/B and multivariate testing tools. Content analytics tools. Sprout Social.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Circle Studio

NOVEMBER 24, 2020

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Chorus, for example, provides transcription and audio analysis of recorded sales calls to give insights on how to reshape messaging, better serve customers and increase workforce productivity.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. It creates profiles for each individual visitor, taking into account the activity on your website, email, social, paid media, sales, technical support, help desk, and video, as well as engagement with your product. A/B and multivariate testing tools. Content analytics tools. Sprout Social.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Valasys

JANUARY 21, 2020

With the help of automation, marketers can keep a track record of the entire customer journey at multiple campaign touchpoints & can keep a track record of the funnel with ease. 2) Automation is a boon to data gathering & customer profiling: B2B marketing thrives on getting customer profiling & targeting right.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Martech Advisor

OCTOBER 23, 2019

From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. These tools are used to automate repetitive tasks such as email marketing, social scheduling, ad campaigns, reports and analysis, and data management.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech

OCTOBER 6, 2021

Scenario analysis. In our experience, scenario analysis provides the most efficient shortcut for finding the best-fitting solutions and architectures. Where they differ — substantially — is in their omnichannel capabilities, e.g., the ability to stripe a single test across multiple different customer touchpoints.

Personalization 104

Personalization Multivariate analysis Vendors Bundling 104