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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. This means although there many small to enterprise level businesses using Google Optimize, the uproar that makes it seem the sunset spells ruin for the CRO space is baseless.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. This means although there many small to enterprise level businesses using Google Optimize, the uproar that makes it seem the sunset spells ruin for the CRO space is baseless.

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Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

Convert

You again opt for steep discounting. However, if you own a “CRO” program, or if your agency/business runs experiments, and yet, you’re facing these four all-too-familiar signs of stagnation, stick around, my friend. Read it all. You used to see big lift numbers in the early days. But now, most tests “lose”. You were supposed to hit a $1.5M

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. More lift, more conversions, more impact. In this article, we’re going to look at 4 popular marketing channels and how you can test and improve your results from each of them. What Is A/B Testing?

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Top 24 A/B Testing Tools for 2024

Convert

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. There’s more that’ll impact the quality of your experiments and the learnings you can pull from them. G2 rating: 4.5/5 It also integrates with various analytics tools. G2 rating: 4.5/5

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” HiPPO = Highest Paid Person with an Opinion]. We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online.