Remove multi-touch persona recency
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6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market

DemandBase

keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Don’t forget that building robust buyer personas is the key to delivering personalization that really hits home. Go multi-touch, multi-channel. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Cheers to that!