6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Go multi-touch, multi-channel. Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist. Let’s dive in.
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