Martech
JANUARY 29, 2024
Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead. Lead generation for B2B has undergone quite a transformation. Leads require behavioral momentum.
Anteriad
APRIL 25, 2023
This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.
Anteriad
APRIL 25, 2023
This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.
Expert insights. Personalized for you.
117 
Let's personalize your content