Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 85

Marketing AI Media Plans Training Planning 85

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Papadimitriou [link] Social Media Monitoring Tools – How to Pick The Right One [link] Romy Neufeld RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – [link] #socialmedia #monitoring [link] Romy Neufeld RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – [link] #socialmedia #monitoring (..)

Social Media 152

Social Media Media Paid Content Work Management 152