Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Salesforce Marketing Cloud

MARCH 25, 2024

What you’ll learn about Gen Alpha What is Generation Alpha? Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to connect with the most sophisticated audience yet. What’s next for generative AI and marketing? It’s the latest or “current” generation.

Marketing AI 119

Marketing AI Generation Paid Search Agency Ethics 119

Martech

JANUARY 8, 2024

Q: Because many, many marketers are still figuring out generative AI, what is an essential thing marketers need to understand about it? Dig deeper: Decoding generative AI: How to build a basic genAI strategy for your marketing organization That’s what Microsoft has done with everything. A: These are language models.

Marketing AI 82

Marketing AI API Terms and Conditions Paper 82

Digital Marketing World Forum

SEPTEMBER 6, 2019

After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara Jones left the entertainment industry during ‘the early days’ of social media because she saw the opportunity for brands and agencies to collaborate with, and benefit from the power of online influencers.

Paid Social Agency 40

Paid Social Agency Media Advertising Agencies Paid Search Agency 40