B2B Marketing Analytics
OCTOBER 20, 2019
With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning.
Strategic-IC
MAY 8, 2018
When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals. If you are to precisely map financial goals and lead generation targets to plan a successful Inbound marketing campaign, the following five steps are crucial. Rand Fishkin.
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LeanData
JULY 13, 2020
Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimizing Marketing Outcomes Over Time.
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
Full Circle Insights
SEPTEMBER 30, 2020
Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. CEOs will demand more marketing metrics. Optimizing Marketing Outcomes Over Time.
distribion
MARCH 22, 2017
But they can also be time-consuming to plan, prepare for, deliver and follow up. It takes time to plan what to talk about, schedule, book guest speakers, run rehearsals and orchestrate the post-webinar follow-up activities. 25% of the MQLs end up as Sales Qualified Leads (SQL), ready for the sales team to follow-up.
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