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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. Why Use Account-Based Marketing? Because ABM is just a part of your go-to-market strategy. Why is this a misconception?

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What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon.

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

article thumbnail

How-to Develop a Killer Lead Nurturing Campaign

GreenRope

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.