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Continuing trends & new opportunities: 5 predictions for email marketing

ClickZ

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. Will this trend continue into 2021?

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4 Ways to Attract and Retain a Values-Driven Customer this Holiday Season

Martech Advisor

Learn how to market to them during the holidays, using our five recommendations as well as smart insights from customer behavior gathered by artificial intelligence (AI). These values-based customers should be at the heart of your holiday marketing strategy. 4 Ideas for Marketing to Values-Driven Customers in 2019.

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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads. How does it work?

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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

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11 Email Marketing Trends You Can’t Ignore in 2021

Single Grain

The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. Owing to this, it has become imperative for email marketing professionals to adapt to evolving customer behaviors and needs. 11 Email Marketing Trends You Can't Ignore in 2021.

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6 Email Marketing Trends You Need to Be Aware Of

readwrite

Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers. But the only way for email marketing to be effective is to stay on top of the trends. Here are six email marketing trends you should pay close attention to. .

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6 Email Marketing Trends You Need to Be Aware Of

readwrite

Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers. But the only way for email marketing to be effective is to stay on top of the trends. Here are six email marketing trends you should pay close attention to.