Remove Loyalty Remove Peer-to-peer Remove WOM Remove Word of Mouth
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Advocacy Marketing: The Simple Guide to Help You Succeed

EveryoneSocial

This buzz is created through social media, online reviews, and word of mouth. It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

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Jay Baer on Turning Customers into Content Marketers with Talk Triggers

DivvyHQ

Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less. Why ignore it?

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

Establishing Thought Leadership among your industry peers. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association.

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Is Social Media Too Big For Its Britches?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?