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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Work across channels. For example, a grocery store would want to use inventory management tools (including multi-store management, barcode scanner/printer integration, and automatic reordering) that were made with supermarkets in mind. Work across channels. Offering loyalty programs rewards regular, high-value customer spending.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

In order to use marketing and customer engagement stack, you need to think about the customer relationship cycle: acquire, maintain, upsell/cross-sell, loyalty and retention. We like to say any channel, instead of multi-channel or omni-channel, since the customer dictates how and when to interact with your channels.

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How Beef ‘O’ Brady’s streamlines customer experience

Martech

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. This included loyalty and menu — and when I say menu, that means the menus you see on beefobradys.com, but also on the mobile app and across our third-party partners.”

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

But they’re not just for paying your friend for happy hour or ordering a late-night food delivery. They charge card swipe or transaction fees, are accessible on almost all mobile devices, and have compatibility with point-of-sale (PoS) hardware. Mobile payment processing apps can do much more for businesses. Quickbooks GoPayment.

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What are eCommerce Platforms?

TrustRadius Marketing

Aside from your online storefront, you can also process orders, manage your inventory, and receive payments. These platforms enable you to set up more than one store and run a multi-channel business from a central location. Boost Engagement with Customer Accounts and Loyalty Programs .

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In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

We’ve all encountered these: Tablet-equipped sales reps with customer purchase history in their hands; ATMs that deliver foreign currencies miles away from a hometown bank; voice-controlled Alexa ordering groceries direct from Amazon or high-speed faceless checkout at Amazon Go. Learn More: Missed the Digital Bandwagon?