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GDPR and Digital Marketing

ActiveDEMAND

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Promote a Personalized Template. Look for Unique Cross-Promotion Opportunities. Lead generation is the number one challenge for marketers today. Connect via Communities.

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10 creative lead gen examples sourced from marketing legends

Unbounce

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. This means although there many small to enterprise level businesses using Google Optimize, the uproar that makes it seem the sunset spells ruin for the CRO space is baseless.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. This means although there many small to enterprise level businesses using Google Optimize, the uproar that makes it seem the sunset spells ruin for the CRO space is baseless.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

11) Make your business blog all about promoting your products/services. Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is.