Content Standard
JULY 14, 2021
Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.
Adobe Experience Cloud Blog
MAY 23, 2018
It’s hard to be fearless when marketers on both sides of the equation end up defaulting to the same status quo work we’ve always done. If our peers tell us it’s clever but not something that would work in our industry, we cross it off our list of potential projects. It’s not that anyone in marketing lacks ideas. Something safe.
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PureB2B
APRIL 26, 2022
Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers.
Hubspot
FEBRUARY 28, 2022
Lock in on the right clientele. Landing clients is a tricky process that requires a lot of tactful communication, finesse, strategy, and — in many cases — luck. Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it.
ClickZ
SEPTEMBER 16, 2020
30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.
Hinge Marketing
JUNE 20, 2014
One of the number one things your current and future clients look for is professional services marketers’ presence on social media. Traveling to see all your clients, in-person client meetings and golf game tee-times to discuss a new proposal with a potential new client are things of the past. ’ Actually, they do.
The ROI Guy
MAY 13, 2010
In the article Selling Business Value to Senior Executives, Tony Hillyard proposes that the most effective way to sell to executives is to engage earlier in the sales process. According to Mr. Hillyard, “Many salespeople wait until the organization has started to go to the market to find solutions for their problems.”,
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