Aberdeen

AUGUST 6, 2020

This begs the question: What are successful organizations doing differently than their less-adapted peers? Companies by and large are being affected — either positively or negatively — by the economic changes brought upon buy the COVID-19 pandemic.

Advertising Benchmark 52

Advertising Benchmark Peer-to-peer Video Marketing Lock-In 52

Salesforce Marketing Cloud

FEBRUARY 10, 2022

There are mission-critical insights locked inside. In fact, leading data-driven companies to reallocate talent and capital four times faster than their peers. The question is, what trends are you missing? Can you surface them to make smarter, more strategic decisions? And if so, how? Unearth buried insights: build a data culture.

Ad Building 98

Ad Building Peer-to-peer Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

FEBRUARY 25, 2022

As a Salesforce Certified Administrator and Principal Instructor, I teach a lot of security-related classes, including the Essentials for New Lightning Experience Administrators class. Salesforce Security is one of my favorite things to teach, but I know it can be challenging to learn. Security is key—literally and figuratively!

Lock-In 98

Lock-In Ideal Customer Profiles Class Peer-to-peer 98

Influitive

APRIL 22, 2015

Deepen engagement to lock in loyalty. The Forrester report stresses that B2B marketers are under as much pressure as their B2C peers to become customer-obsessed. In today’s world buyer-empowered world, more B2B buyers consult their network of peers for advice and guidance during the purchase process.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes. What is B2C marketing?

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Digital Experience Platform 118

Porch Group Media

NOVEMBER 10, 2021

In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks, and favorite brands. Marketers are not shying away from this highly effective channel. The Power of Email Marketing.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Litmus

FEBRUARY 2, 2021

Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How do you translate brand equity in business terms?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

Hubspot

NOVEMBER 9, 2021

When done correctly, RPM allows organizations to leverage effective, consistent sales and marketing processes to lock in on target personas and market segments. No business is perfect. There's always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over.

Work Management 67

Work Management Marketing Management Lead Ranking Peer-to-peer 67

Hubspot

MARCH 1, 2021

These model reps' approach to their work is shaped by something known as the entrepreneur mindset — a special frame of mind that separates certain salespeople from their peers. They understand that they'll get more out of their work by locking in on individual tasks and moving on once they're completed. Entrepreneurs know how to focus.

Peer-to-peer 98

Peer-to-peer Dwell Thought Leadership Lock-In 98

DemandBase

SEPTEMBER 11, 2018

For all of you that are ready to explore what it means to go all in with ABM – and more importantly how to go all in – I invite you to join me and more than 1,000 of your fellow B2B marketing and sales peers at the sixth annual ABM Innovation Summit. To lock in savings of 50%, claim your coupon now and save the date for March 14-15.

Account Based Marketing 49

Account Based Marketing ABM Peer-to-peer DemandBase 49

Adobe Experience Cloud Blog

MAY 23, 2018

If our peers tell us it’s clever but not something that would work in our industry, we cross it off our list of potential projects. Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!”.

Peer-to-peer 133

Peer-to-peer Cross-Selling Lock-In Paid Search Agency 133

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. Locating the right person worthy of your outreach efforts can feel like trying to find a needle in a haystack. Defining “In-Market” Buyers. However, they aren’t ready to receive targeted marketing content.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Adobe Experience Cloud Blog

JULY 26, 2018

Your peers are drilling too, so you assume there’s value. AI is a locked-and-loaded buzzword. Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night. Voracious and Confused. Seemingly, marketers are behind.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Hubspot

FEBRUARY 28, 2022

Lock in on the right clientele. Landing clients is a tricky process that requires a lot of tactful communication, finesse, strategy, and — in many cases — luck. Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it.

Work Management 54

Work Management Marketing Management Lock-In Peer-to-peer 54

chiefmartech

JANUARY 26, 2019

At first, martech and mindfulness would seem to be on opposite ends of the great mandala of life. Let’s face it, the two words don’t often come up in the same sentence. Or really even the same conversation. Mindfulness is a path toward peace. Martech is a path toward pandemonium. At least that’s the way it feels a lot of the time.

Work Management 85

Work Management Marketing Management Peer-to-peer Lock-In 85

Seismic

JUNE 12, 2019

With a few clicks or swipes, they can research, access product reviews, find pricing, and get recommendations from their peers… and they’re already 57% of the way through the buying process before ever engaging with a seller. Prior to the rise of technology, B2B sellers were behind the wheel. decision-makers. Buyers don’t want to be sold to.

Peer-to-peer 53

Peer-to-peer Lock-In Word of Mouth Work Management 53

Mereo

APRIL 23, 2020

Strategy, goals, plans, buyer personas, selling methodology — all the elements that leadership works so hard to lock down — must be formalized and made accessible to the entire organization, gain buy-in from the entire organization. At Mereo we call this the Revenue Performance Blueprint. These play out differently for every organization.

Work Management 53

Work Management Peer-to-peer Marketing Management Urgency Marketing 53

Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Biznology

MAY 29, 2015

These tech-savvy customers are gravitating toward companies that find the optimum balance between automation and direct interaction—and that know the right time to reach out unsolicited For instance, in many cases they prefer self-help and peer-help mechanisms over call centers. Something to be avoided.

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

BenchmarkONE

FEBRUARY 1, 2023

Locking yourself into a year-long lease when you’re not even established yet might not be the best decision for your business. The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard. Wrong tool selection.

Work Management 144

Work Management Marketing Management Planning Paid Search Agency 144

Tony Zambito

MAY 18, 2011

  This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.    This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. But what is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Ontraport

DECEMBER 9, 2019

While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things. Tease upcoming content in new and unique ways.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Schubert B2B

APRIL 13, 2018

If you want to increase your chances of success, it is critical you lock down your strategy before you send out your first post. The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness!

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Biznology

JULY 12, 2012

However, all that knowledge is hidden from the vast majority of people who could potentially benefit from it, as the results of your work end up disappearing into thin air, or locked in places that are not easily accessible to others, not even those with a legitimate reason to consume it. Is there any way out of this mess?

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Aberdeen

FEBRUARY 6, 2019

And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. Data governance has never been the highest priority on any tech leaders’ to-do lists. Aspirational analytics, however, are often ahead of the technical realities at most organizations.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

SnapApp

AUGUST 5, 2015

Their recent Love Your Curls contest builds on these messages, encouraging women to embrace rather than subdue their natural locks. Their recent Love Your Curls contest builds on these messages, encouraging women to embrace rather than subdue their natural locks. Over 70% of big companies use contests to reel in new audience members.

Peer-to-peer 54

Peer-to-peer Brand Identity Branding Work Management 54

Onalytica B2B

JULY 19, 2018

They’ve done this by ‘locking’ accounts that demonstrated bot-like and automated activity, which if not reactivated by the account creator, have been suspended. Their long-term objective is to remove the abuse of the platform to influence others, in a bid to promote and preserve public safety. It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Heinz Marketing

JULY 2, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. Demandbase is one of the leading providers of account based marketing technology to B2B companies.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

Adobe Experience Cloud Blog

AUGUST 20, 2013

So I flew in my team, and engaged a marketing automation consultant for a 2 day onsite, in hopes that he can help get us up and running with some of the more advanced functionality. I am excited and nervous at the same time! And I know my team can’t wait to jump in and get started. The beginning. Introductions and we are off. First success!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Peer-to-peer Automation 48

Heinz Marketing

MAY 25, 2020

Looking a little exotic, looking a little been locked in the house too much here, look to it. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

Top of Funnel 85

Top of Funnel Peer-to-peer Work Management B2B Sales 85

Circle Studio

APRIL 4, 2018

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. Here are seven considerations when choosing a CRM solution: 1.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Marketing Automation Services 60

Vidyard

JUNE 15, 2016

At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to capture and maintain the attention of customers and prospects. See it in action with this short demo: Bringing the Power of Video to the Masses. Sign Up Now!

Video Marketing 50

Video Marketing Peer-to-peer Click Rate Business 50

Sharpspring

SEPTEMBER 8, 2019

When I began my career in sales, I never thought about using sales email templates. I would power through my work days – making calls, confirming appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my momentum would screech to a halt. Why sales email templates are so effective. Why a gift?

Sales Management 41

Sales Management Template Top of Funnel Conversion 41

Paul Gillin

DECEMBER 9, 2011

Its hospitals are spread across hundreds of miles, meaning that employees in one location rarely have a chance to meet their peers. Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Having played the scold, I also want to recognize the efforts of CIOs who get it.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50