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B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. This guarantee may vary depending on the data elements and, as an example, it is common to guarantee a 95% deliverable rate on direct mail, but not email or contact name accuracy.

List Brokers 80
List Brokers Ad brokers B2B Work Management 80
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4 Elements that drive B2B direct marketing results

Biznology

FEBRUARY 9, 2016

If not done, the customer list should be sent out to a data vendor for profiling. Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors.

Direct Marketing 80
Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80
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