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B2B data decay and list rental – buyer beware!

Biznology

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. An Outside List Example: During the last 3-months we have been working on a lead generation campaign for Adeptpros ( www.Adeptpros.com ), a developer of apps. They are: 29.6% Bill Lidle, Sr.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies.

Buy 100
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4 Elements that drive B2B direct marketing results

Biznology

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Depending on how well-targeted the suspect is and the revenue at stake, three communications generates the most cost efficient result. Creativity – 10-20% of success.