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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100
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Integrating Social Media and Search

Marketing Insider Group

Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. It is important to utilize quality content in these listings such as videos, customer testimonials and other relevant content along with key business contact details.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

If the objective of the ad buy is leads, then the media property should be able to assist you in driving the right message to their audience to identify relevant contacts for your sales teams. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others.

Tactics 100
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The 4 Cs of Social Media

Marketing Insider Group

I closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Then pick the channels most relevant to them. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Channel: not every marketer belongs on Facebook.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I will definitely check your blog and please keep coming back and commenting.

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?